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One of the most important skills you need to possess as a franchisee is the ability to be proactive and take the initiative. You should be able to assume a leadership role easily and be willing and able to learn new skills.
Of course, you also need to be able and willing to follow system standards. You are basically assuming a partnership role with the franchisor, and by signing the franchise agreement, you agree to fulfil four major responsibilities for the success of the overall franchise system:
Therefore, you should be able to work together, share ideas, and resolve issues together. You may notice something that the franchisor was not aware of since you are much closer to the business. The franchisor would probably appreciate your bringing concerns or discrepancies to the table, especially if you offer possible solutions.
For example, you may come up with a great new idea you would like to implement at your franchised location. The franchisor should have a protocol in place whereby an agreement may be reached to pilot-test your idea in your location before the franchisor decides whether to roll it out system-wide.
There are so many benefits to your EICR testing business, and we will gladly talk you through everything when we meet. In the meantime, here are a few positives about joining us.
A regular, busy day could see 4 jobs completed, or you could do a couple of tests and some remedial work, which will increase your turn over substantially , and you will also attract through our contacts other electrical work such as re-wires, and general electrical repairs if you are so inclined. These numbers are achievable while remaining competitive and offering service levels beyond the capability of others. A true win-win!
The Property Testing Services Ltd franchises strategy is to consolidate our excellent customer service, provide high-quality service on-time, and have a competitive pricing structure. Aside from the marketing promotion from Property Testing Services Ltd, each franchisee will apply their long experience and knowledge to efficiently and effectively market and advertise their business.
Each franchise will launch its social media accounts (Facebook, Twitter, and Instagram) and focus on building brand awareness following through those media. The parent company's website, "www.propertytestingservices.info," will provide easy access to information about the services and be utilized as a part of a massive marketing push from the franchises. To successfully grow the franchise business, the above will implement.
In place of this, there will be a plan to incorporate feedback schemes on every service rendered. This is needed to keep the team abreast of grey areas and suggests critical measures to address identified issues. This effort is expected to command customer loyalty and word of mouth advantage in the market.
One of the critical factors of succeeding in business is to have a well-planned marketing plan. Having marketing activities creates a strong asset for the franchises, which will generate awareness and differentiate it from competitors in their locations. The purpose of these marketing activities is to spread information about the business services within their territories.
The volume of people the franchises attract will dramatically increase the revenue streams available to the business. Each franchise will approach and follow up with all the prospective customers with clear and thorough marketing strategies. Although, they will ensure that the service speaks for the business in the target territory. The franchises will leverage on the Property Testing Services Ltd brand existing marketing campaigns to ensure high visibility for the businesses in the target audience. Property Testing Services Ltd Franchises will market itself every day through a carefully conceived local marketing strategy that will include at least the following strategies:
Social media will play a significant role in establishing Property Testing Services Ltd Franchises. A solid online presence represents an inexpensive promotional and informational strategy. The franchisees will operate various social media platforms and have a presence on Facebook, Twitter, Instagram, Google+, and Instagram. Real-time updates on these sites will also keep customers in the loop regarding service promotion and deals.
The social media channels will also allow members to receive special benefits, encouraging an "insider" feel with loyal clients. Social media sites also offer customers' a platform to communicate their thoughts and opinions by posting likes, dislikes, and ideas, which can be answered directly by each franchisee.
The franchises will offer loyalty programs to customers for their nth service usage, a coupon, or a reward for a certain number of service usage. The franchisees will ensure that clients use their services again and again.
Signage is simply the best, most effective form of advertising. Signs attract new customers and alert them to the existence of the company. The franchises will place an attractive signboard outside to make its appeal to passers-by.
Word-of-mouth marketing is a powerful way to spread our service message and create an enhanced brand. Hence, the franchises will focus on obtaining customer confidence.
The franchises will reach out to local publication editors, local news affiliates, high-traffic websites, and blogs to create a "buzz" about their service.
The Property Testing Services Ltd Franchises will attempt to increase market share by showcasing their exceptional services and carry out this strategy by increasing marketing efforts to lure clients away from competitors.
The Property Testing Services Ltd Franchises will continue to improve their service offerings and surprise patrons with new and innovative ways to deliver their service based on trend research.
The Property Testing Services Ltd Franchises will introduce its service offerings to new markets such as in another none franchised area.
The Property Testing Services Ltd Franchisee will develop new service offerings for a completely new market.